4 Ways Marvel NAILED The Branding For Black Panther

I ventured to see the new Black Panther movie last weekend, and let me be honest, it was a struggle to go.

Now before you try to steal my black card, HEAR ME! I’m not a fan of Marvel movies and the last few movies I tried to watch actually put me to sleep; I went in support of spending time with my ex-husband.

Even with my dislike for the Marvel movies I previously watched, I decided to go anyway to show my support for the Director and Cast of whom were 99% African American.

I decided I would view the movie from a branding perspective and offer my opinion on how the company responsible for the branding and marketing of this event NAILED IT.

1. 6 Months of Bold Marketing

I’m not sure which movie it was but 6 months prior to Black Panther coming out the previews came out. It was VERY dramatic, thought-provoking and timely. I say timely because we have had serious challenges in our country with how African Americans are typically portrayed in the movies as well as how they are at times being treated.

Sitting down watching the movie begin to show, it hit me… THIS IS A BIG DEAL for our country, African Americans and Marvel/Disney is playing this hand WELL!!!

2. Academy Winner & Nominated Cast Members

Now Im not familiar with some of the cast members but when I saw Forest Whitaker, Angela Bassett, Lupita Nyong o and the guy that just recently starred in the movie Get Out, I said uh oh…. this is about to be a big deal. Not so much from the storyline perspective because remember I lack knowledge on the Black Panther Character and Marvel as a whole, but from a Branding/Marketing perspective.

NOTE: If you are reading this and you are getting frustrated by the angel of this post, understand, this is about Branding and Marketing. Put on your business hat and continue reading. 

These are very STRONG African American individuals on the movie screens and real life. Seeing them in a leading role of this magnitude along side numerous other strong actors and actresses of the same ethnicity was a recipe for a record-breaking weekend.

3. Big STRONG Colors

Watching the movie being marketed all over social media, I found myself super draw to the characters. They made me wonder what role they were set to play in the movie. Although black tends to be the color of the “villain” in most movies, this was the color of Hero’s. Whether you were African American or not, loved Marvel movies or not; just looking at the posters you felt EMPOWERED, AMAZED and as an African American you truly felt PROUD.

Marvel Studios BLACK PANTHER
Okoye (Danai Gurira)
Credit: Kwaku Alston/©Marvel Studios 2018

During the movie a character appeared in red and immediately she was who I wanted to see throughout the entire movie: Danai Gurira. The moment she appeared on screen I was drawn to her clothing. Typically, when you see the color red on a woman in a movie, she is giving you the feeling of vixen, sexy or love interest, but this time is was a POWERFUL FEMININE STRENGTH. It felt like at that moment, she was telling women, African American women, you can be powerful without screaming, just by walking into a room. 

4. Displaying a strong message of UNITY

Prior to the movie being released to the public the cast appeared on the red carpet wearing cultural clothing. This was unique because typically at red carpet movie premiers stars dress up in suits and ball gowns, but this time it was a cultural declaration of: This is not just another movie – This is Unity, THIS is how we should be portrayed without making a statement that appeared “controversial.”

I say controversial because at times in our country, if one group begins to stand for what they believe, it may appear as anti this or that, but this time I didn’t see this.

It didn’t quite feel like #metoo but it felt like THIS IS US! Not the television show, but this is who we are all day everyday. It felt like a powerful statement that wasn’t invasive to other cultures.

As a result of this I’m certain companies selling Cultural Attire have earned more income in a few weeks than they have in a year! I guarantee you, websites have popped up out of no where to capitalize on what began to occur.

OVERALL:

I think the companies responsible for building the Black Panther Brand NAILED IT!!

You’ve not only got the WORLD screaming #wakandaforever, going to the movies 2-3 times in a row, but they have also told the world that when you build a brand the right way, target the right people AND knock the movie out of the park, you can bring in over $235,000,000 in just 4 DAYS!

NAILED IT!!! 

Top 7 Favorite Moments of Marketing Impact Live

What an amazing weekend we had in Irvine, California with Chalene Johnson and Team. Personally, I wasn’t sure what to expect by attending this event for the first time, but I knew that if the event was anything like the academy and Chalene on livestream, I was going to be in for a treat.

Today I want to share with you guys my Top 7 Fav Moments of MIA LIVE

1.CHALENE RAPPING TO CARDI-B

I knew that Chalene loved music and will break out in song at any moment while training, but I had no idea she was this much fun. Not to mention, she put us all to shame as she danced the night away in heels.

I tried doing the wobble in 1 inch and was out 2 minutes into the song. I officially lost my black card because of it.

You see the thing with Chalene that I gathered this weekend is that, she understands that you can not be all work and no play. We build our businesses to have time and financial freedom to do the things that we love to do, and for me, this moment of the VIP Dance Party reminded me that THIS is why we work so hard.

2. PAT FLYNN

I’ve listened to Pat on his Smart Passive Income Podcast, but I never imagine that he would rock the stage the way that he did at MIA. Now, I love to dance and I love it when a speaker isn’t afraid to show us their moves, Pat did JUST THAT!

He started his session rocking out to the new Justin Timberlake and a hint of Beyonce’s Single Ladies. LOL

He went on to share his family background, how he met his wife and his A HA moment of when he knew that he was an entrepreneur. Honestly, Pat was my favorite speaker of the weekend. I really enjoy hearing about the success of others, but I REALLY love hearing the story of someone, that against all odds persevered and created an amazing life for himself and his family. It honestly reminded me of why I am doing what I am doing and to keep going because my time will come.

3. Nicole Walters & Her Exfoliated Skin

Nicole was the most amazing emcee ever. From beginning to the end, she introduced you to her flawless eyebrows, exfoliated skin, the success she recently had with losing 60 pounds and then her infamous wigs. LOL

It was amazing listening to all of the chatter in the halls as women were mesmerized at how amazing Nicole’s skin was and how attention grabbing she was the moment she hit the stage. I was hoping that Nicole would take the stage and teach, but her mere presence each moment of the day was absolutely a highlight for me.

4. Kim Garst

OMG!!! When Chalene announced that Kim Garst was taking the stage I was in total SHOCK!!! I’ve been following Kim for a few years now and had NO IDEA that she was going to be teaching at MIA. Not only that, the #1 thing that I told myself I was going to dive into in 2018, was Messenger Bots and Kim ROCKED IT!!! It was so awesome that she not only taught from the stage, but she walked us step by step using the messenger apps and getting us setup for success using the FREE tool. I honestly, I had a girl crush moment, but decided to back back and give her some space. LOL

5. Flossing with Brock

NOW THIS!!!!! I wish I had footage of all of the attendees trying to do this dance move, but I am certain so many of us were glad the camera didn’t pan to us. Brock was an absolute hoot. He smashed his stage presentations hands down, but THIS had the whole crowd moving. You had people with a whole lot of rhythm and folks that could barely sway on beat doing this lively dance to actual music. LOL

Now that I think about it, Chalene dances like a Beyonce backup dancer, it just makes perfect sense that Brock with “have the moves like jagger.”

6. Networking

I thought this Networking Board was the coolest idea and the many opportunities we  had to meet new people, interact and really connect on a deeper level. I’ll admit the first day when we were asked to move away from friends and connect with new people, I was extremely hesitant because I was nervous, but everyone made it so easy. I think I had conversations with 50-75 people intentionally over the course of 3 days, I intentionally ate lunch with a group of 4 ladies that I didn’t know and we made the most amazing connection. Business wise, I felt like I didn’t have to attend another conference all year long because I had more than enough people to truly connect with.

For me, I brought hundreds of post cards about my business and replenished the board every few hours with my cards. I was so grateful that people were taking me home with them to connect later.

7. ME ON THE BIG SCREEN

Now of course I wanted to put this down as my #1 Favorite moment, but I figured I would take a stab at being humble and put it last. LOL BUT YASSSSSSSSSSSS!!! I wanted to run down the aisles as if I was on the price is right! I was blessed to submit my income testimonial regarding the success I have had as a result of enrolling in Marketing Impact Academy. Not only was I able to give a recorded testimonial, but the team featured my name and photo on the screen while sharing my success. Im sure this was an accident, but I ended up staying on the screen for over 10 MINUTES. Now I don’t know about you guys, but to me this was the equivalent of having a commercial on Superbowl Sunday but it was FREEE, all it cost me was the work I put into implementing the strategies from MIA!

I wanted to call home and say MOMMA I MADE IT, but instead I jus blasted social media with it.

Now outside of all of my 7 unique moments, I would have to say that this conference was one of the BEST conferences I have ever attended. I’ve never been to an event where the focus was REALLY ABOUT US!! It really felt like Team Johnson not only cared to teach us the systems for success, but they cared about our mental, physical and emotional health. I was so blown away by that and have made decisions to change a few things up in my life to take care of those areas they were passionate about.

If you’re considering taking the Marketing Impact Academy… DO IT! I have been able to earn over $200,000 as a result of implementing their strategies and I plan to revisit the academy this weekend so that I can quadruple that number by the end of this year. Chalene and her team are not only teaching what they know, but every single day I see them do what they are teaching.

I can’t wait for next years event…. my hope is that I will not only be a success story, but a trainer from the stage.

#STILLPITCHING

Be sure to connect with me at  www.keenyakelly.com and my branding agency www.ifyoubrandit.com

The Truth About Entrepreneurship

Hey Friend Hey!!

It’s my first blog post of 2017, better late than never and why not start the year off with some important truth.

ENTREPRENEURSHIP IS HARD

I don’t mean to scare you and I am definitely not trying to get you to abandon your dreams of being an entrepreneur, but I want to set you up for success. You know that over the years I have started a few businesses, some that are no longer with us… RIP, and some that are very successful, but the failure and success come at a price.

I’m going to only share 3 of those devastating things I’ve learned about entrepreneurship and my prayer is that they help you along the journey that you either are on, or will start some day. You will lose friends, or those you thought were your friends.
1. I’ve been in the world of entrepreneurship since 2002, while I was attending college and boy was that a rude awakening. I went from earning I think $7 a hour as a Resident Assistant at my college, to some months $5000 in my network endeavor. I was no longer buying everything on credit cards, but with cash, traveling the world and having a whole lot of fun doing so, might I add. But the unfortunate thing I learned really quickly was that I was losing friends. Now, I’ll be honest, some of these friends I lost because of my behavior and unfortunate ego of thinking I was the cats meow, but others didn’t see to appreciate the success I was having or that I was become a better version of myself.

That was a very hard pill to swallow, because in my younger years I just knew that everyone around me loved, supported and was rooting for my success, however that wasn’t my reality.

     2. Your skill is not enough to have a successful business. 

When I launched my branding firm in 2016, I was fully persuaded that I had everything it took to run a successful branding and consulting firm, until I had my first custom complaint. The complaint had nothing to do with the work that we performed but organization, timeliness, and providing our clients with up front information.

Honestly, I was DEVASTATED! I just knew I knew what I was doing, but I was humble enough to not only admit my weaknesses, but ask for feedback on what we could do better. Receiving the feedback was a whole other ball of wax, because everyone doesn’t know how to use a filter, lol, but nonetheless it was very valuable information.

However, I learned a lot during that time, and was forced to implement systems, process, contracts and learn more on the technical things than I really ever wanted to.

I have a great gift of creation and the eyes I have been given are straight from heaven above, but my skill for creativity was not enough when it was time to implement organization in my company, hiring, firing among many other things.

3. Expenses of running a business are HIGH!

Lemme tell you, THIS WAS AN AWAKENING! When you think about possibly running for example an online business, you may think all that you need is wifi and a laptop right? WRONG!

You are going to need: Email Marketing System, Payment Processing, System to organize your team, hosting for your website and many other things. When I ran  my business part time, I only needed a few things because business stayed at a certain level, but the moment I went full time, with full time demands and working with full time contract workers… WHEW!

You are no longer making part time income and doing with it as you please, but you are investing it each week and month into the systems that make your business operate and most of those items will NOT be free. Why? They gotta make money too right?

So to say that entrepreneurship is hard, is probably an understatement because its harder than what most people may ever admit to you, BUT its also EXTREMELY rewarding, but we will chat about that some other time.

So if you are considering going into entrepreneurship, or going full time, be sure to count all of the costs and take your time.

Entrepreneurship is a marathon, not a sprint.