Sales Is A Process

Ever been so excited about launching a product or service with HUGE sales goals and end up utterly disappointed? Yeah, you and me both. I created some of the most amazing products and started talking about them to my, created lead magnets to capture those that expressed interest and prepared for the launch of my LIFE!!

And then BOMBED

I couldn’t believe it! I made all the right products, I have all the “stuff” done RIGHT. How come I didn’t hit my goal?

It took a while to figure it out, but I got it: SALES IS A PROCESS!!!!

Just because we create an amazing product or service, doesn’t mean our audience is:

  1. Desiring that
  2. Desiring that from YOU
  3. Financially ready
  4. Willing to invest that amount in YOU

Now I know you are like, what do you mean, Im awesome. Well that may be absolutely true, but SALES IS A PROCESS.

No one hears about Tesla today for the very first time and then drops $100,000 on a car.

The average person wants to spend time learning, researching or would rather buy something smaller from you before investing in your major product or service. Now I don’t think Tesla has anything small to purchase, but a person looking into buying a Tesla will spend an enormous amount of time learning about them, with the sales rep and of course test driving and probably praying about dropping $100K on a new vehicle. LOL

So today I want to encourage you to do a few things:

  1. Take the time to learn about what the sales process looks like for YOUR products or services
  2. Ask your audience what are they in need of and what they desire to purchase from YOU
  3. Poll them to see where their money is.

If the audience you are targeting can’t afford what you are selling, then you don’t lower the price, you have to target a new audience.

Help! I’m Not Making Money

Entrepreneurship is one of the greatest business schools you will ever enroll in, but it will also be the most challenging. One of the reasons is because when you start a business there are business expenses and we are optimistic enough to think that we will be able to  not only recoup our investments, but hit our financial goals quickly.

Unfortunately, that is not the case for all new endeavors.

One of the biggest reasons is because the person starting the company, although they have a great product or service, they lack the wisdom, knowledge and/or experience of turning it into a financial cash cow.

You see the average person knows they need to build an audience, learn how to sell to them, but for some reason when they start a business, they forget that all of this must be implemented, in addition to many other things.

I know I did.

I launched a course and I think 5 people enrolled and I couldn’t for the life of me figure out where I went wrong…

So I decided that I am finally going to share all of my secrets.

How I launched my agency If You Brand It and hit over $10,000 in sales our first month, generated over $100,000 our first year and on track to hit over a million in the next 18-24 months.

I’m doing a 90 minute webinar for just $10 called 90 Days To 10k, teaching you everything I know about how to finally help you get to at least $10,000.

Like dude… its $10… register. You won’t be sorry. Here the link:

What Entrepreneurship Looks Like Series

The journey into entrepreneurship is such an attractive thing, but once you are on the inside, its everything but that. I’ve been having conversation after conversation with new entrepreneurs that have either made the decision to quit the venture they embarked upon, are on the verge of quitting due to failure or those that are brand new to the game and honestly want help on how to set their expectations.

The reoccurring theme of my message to them has been: Entrepreneurship looks like failure.

I think that social media has given the new entrepreneur a false expectation of how it works, how fast they can earn income and the amount of work that it takes. This is causing thousands of people to quit their jobs too soon, become irritated with where they are in their lives or businesses because they just lack the TRUE foundation of what to expect.

Well – with that I started a new series on livestream called: “What Entrepreneurship Looks Like” and I want you to have a listen.

Be sure to come back and tell me what you think.