Last week we started a conversation on building an online brand, and this week we completed it by discussing social media platforms like Tik Tok, Instagram, Facebook and YouTube. For some of you, you get frustrated by how often the platforms pop up or change, but for those of us that are building a brand online, it’s a Godsend.

Yes, it can be a bit much having to learn all of the updates each day, week or month, but the best thing about it is that it doesn’t cost us anything. The platforms are constantly listening to the users, adding and removing things that make it all better while at the same time, allowing us to evolve with our customers desires.

It can also be annoying to  have to learn new social media platforms after you have already mastered one, but listen to me. Everyone you want to reach is not always where you are!!!

PERIOD!!!!!

Ever wonder why the same brands advertise on social media, hockey games, the olympics, nascar races and during the commercials of political debates? It’s because they want to be where YOU are at all times and to be able to reach people they normally couldn’t reach on a normal day.

Listen in on this episode as we dive into new platforms like Tik Tok. CLICK HERE

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