Building a six-figure social media marketing agency from scratch without prior experience might sound impossible, but it’s absolutely doable. The key is understanding what to offer, who to serve, and how to build and sell digital products.
If you’re trying to grow your agency or business, here’s the exact process I followed to scale my company to multiple six figures per year.
1. Defining My Offer and Audience
The first step to building a business is knowing exactly what you offer and who it’s for. I had to decide:
- What services I wanted to provide
- Who my ideal clients were
- How I would package and deliver my expertise
At first, I had no idea what I should focus on. However, after evaluating what people had already asked me for help, I narrowed it down to branding and social media consulting. If you’re starting your own business, look at what people naturally seek your advice on, that’s often the best place to begin.
2. Creating My First Offer
Once I knew what I wanted to focus on, I had to create an actual offer that people could buy.
I considered different ways to monetize my expertise:
- Running social media accounts for clients
- Offering 1:1 coaching
- Selling digital courses
I started with one-on-one coaching because it was the easiest to set up. Over time, I realized I was teaching the same concepts repeatedly, so I turned my process into a structured course to scale my impact and revenue.
3. Investing in Education and Mentorship
I knew I couldn’t build a business alone or without guidance. I invested in coaches and courses to learn:
- How to create and sell online programs
- How to build an audience
- How to structure an effective launch
One of my best decisions was attending a $50 event, where I saw firsthand how successful entrepreneurs built their businesses. This experience helped me understand that investing in education and mentorship was the fastest way to shortcut my learning curve.
4. Building an Audience Through Live Streaming
Having an offer doesn’t matter if no one knows about it. I needed to build an audience, so I turned to live streaming to connect with potential customers in real time.
Live streaming helped me:
- Build trust and credibility with my audience
- Create engaging, shareable content
- Get immediate feedback on what people needed help with
Going live regularly allowed me to attract an audience, offer value, and eventually introduce my paid services.
5. More Monetization Options on Instagram
Instagram knows it’s behind on creator monetization, and in 2025, they’re expected to introduce new ways for users to make money.
While Instagram’s current payout system isn’t great, we’re seeing them experiment with longer reels, ad placements, and potential paid features to compete with TikTok and YouTube. If Instagram is your main platform, expect new monetization updates this year.
6. Launching and Selling My Course
Once I had an engaged audience, it was time to launch my digital course. My first few launches were small, but I kept refining my messaging and strategy.
I sold my course through:
- Live streams, where I answered questions and built excitement
- Emails, to nurture potential buyers and remind them about the offer
- Short-form videos, to reach new people and direct them to my sales page
Over time, I fine-tuned my sales process to generate consistent revenue from my digital products.
7. Leveraging Short-Form Video for Growth
One of the biggest shifts in my business came when I doubled down on short-form video. I focused on creating quick, engaging clips for TikTok, Instagram Reels, and YouTube Shorts.
Short-form video helped me:
- Reach a massive audience quickly
- Drive more traffic to my offers
- Convert new viewers into paying customers
If you’re serious about scaling your business, integrating short-form content into your marketing strategy is non-negotiable.
Scaling a social media marketing agency from zero to six figures wasn’t about luck! It was about learning, implementing, and staying consistent. If I had waited until I “felt ready,” I’d still be stuck in a corporate job.
If you’re looking to build your agency, create digital products, or grow your business, the best thing you can do is start now. And if you need guidance on turning social media into a profitable business, I’d love to help. Learn more here!