How to Build a Six-Figure Personal Brand
Building a personal brand that actually makes money doesn’t require a massive following or years of experience. What it does require is clarity, consistency and knowing how to show up as the version of you your audience wants to connect with. Whether you’re just starting out or refining your message, a step-by-step guide will walk you through what it really takes to build a six-figure personal brand online.
1. Define Your Core Values
Your brand isn’t just about what you sell, it’s about what you stand for. Your core values are the foundation of everything you do. They shape how you show up, who you attract, and how your audience connects with you.
Start by asking yourself: What do I believe in? What impact do I want to make? When people think of my name or businesswhat do I want them to associate it with? The more intentional you are about your values, the more aligned your brand and audience will become.
2. Cultivate Your Authentic Energy
Your energy is your brand’s emotional signature. Whether you’re bold and high-energy or calm and reflective, that consistent presence that keeps people coming back.
You don’t need to copy someone else’s style. Instead, focus on how you want people to feel when they encounter your brand. Show up the same way in your videos, your writing, and even in person. That’s what builds trust and makes you unforgettable.
3. Establish a Memorable Visual Identity
Visual branding matters because it’s often the first impression someone has of you. That includes your color palette, fonts, logo, and overall aesthetic. But it’s not just about looking good, it’s about being consistent and recognizable.
Think of your visuals as an extension of your values and personality. Choose styles and colors that align with your vibe and resonate with your audience. Your brand should look like it feels.
4. Develop a Distinctive Brand Voice
Your brand voice is how your message sounds in your audience’s head. Are you funny and casual? Bold and direct? Warm and thoughtful? There’s no right or wrong, what matters is that it’s consistent.
Your tone builds familiarity. When your audience reads a post or watches a video, they should know it’s you. Let your real personality come through. That’s what makes people feel connected to your brand.
5. Create Value-Driven Content
If nobody knows who you are, they can’t buy from you. Content is how you show your expertisesolve problems and build trust. But not just any content, value-driven content.
Focus on what your audience needs to learn, overcome or understand. Mix behind-the-scenes moments and storytelling. The more value you give more your audience will grow, and the more trust you’ll earn when it’s time to sell.
6. Build Authority and Trust
Authority doesn’t come from what you say, it comes from what you show consistently. As you create valuable content, back it up with social proof. Share results, client wins and collaborations that show you’re the real deal.
When people see you show up, help others and stay in your lane they start to see you as a trusted voice. That trust turns followers into buyers and it’s how your brand becomes known in your niche.
7. Monetize Your Expertise
You’ve built the foundation, now it’s time to get paid. There are endless ways to monetize your personal brand: digital products, courses, consulting, templates, affiliate partnerships, brand deals, and more.
Start by solving one clear problem for your audience and package it in a way they can buy. You don’t need 10 offers, just one solid one to begin. Focus on impact, then scale from there.
8. Build a Loyal Community
A personal brand isn’t just about selling, it’s about building real connections. Respond to comments. Answer DMs. Host live Q&As. Ask your audience how they’re doing and what they need.
The more connected your community feels the more loyal they become. Loyal people don’t just buy, they share recommendations and advocate for you. And that’s how your brand grows organically when you’re not promoting anything.
Your personal brand is one of your most valuable assets. When built with intention, it becomes the bridge between who you are and the people you’re meant to serve. Stick to these eight steps, stay consistent, and watch what happens.
And if you’re ready to start building a personal brand that actually makes moneylet’s map out your next steps together. I walk through the process in detail and help you build a brand that’s profitable and uniquely yours. Start here: www.keenyakelly.com/lasercoaching