
10 Powerful Tips To Go Viral on Instagram Using B-Roll
Going viral on Instagram has become easier thanks to the magic of B-roll footage. You might be wondering, “What exactly is B-roll?” Don’t worry this article is going to teach you everything you need to know to start going viral on Instagram using B-roll.
Now, everything that I teach you about Instagram today can be applied to your videos for TikTok, YouTube shorts, Facebook reels, Pinterest idea pins, and all the things. But typically, we titled this all about Instagram.
So, let’s dive into the world of B-roll and explore 10 ways you can use it to explode your presence on Instagram.

The first step is to start filming the B-roll, and the best part is that it’s incredibly easy! You don’t need a fancy setup, just film what you’re already doing, that is what B-roll is. Whether you’re cooking, walking, or working, set up your camera to capture these moments. For example, if you’re chopping vegetables or attending a Zoom meeting, simply let the camera roll. Later, you can add voiceovers, music, or text to turn these clips into engaging content.
Next, showcase your daily tasks. It might seem ordinary to you, but these are the moments that make content relatable and authentic. Filming yourself walking your dog, journaling, or working at your desk gives your audience a peek into your world, making your content feel personal and approachable.
- Use B-roll for Product Integration
If you’re a business owner or digital marketer, seamlessly integrating your products into a B-roll is a powerful marketing strategy. Think of Rihanna’s Super Bowl prep, where her team filmed her applying makeup with her Fenty products in the background. You can do the same, whether it’s applying lipstick or using your product while getting ready, it’s a natural way to promote without being overly looking like you’re selling.
Once you’ve filmed your B-roll, the magic happens during editing. You don’t need to create a polished movie, just make it visually appealing. Use apps like CapCut or Instagram’s editing tools to slow down or speed up your footage. For example, film yourself flipping your hair or journaling, then add a slow-motion effect to draw viewers in.
Dynamic footage keeps viewers engaged. Try filming a time-lapse of an outdoor sunset, or slow-motion footage of an object falling or moving. Adding movement, even for something as simple as typing on your laptop, makes the content visually interesting and helps capture attention.

Timers create a sense of urgency. By adding a countdown timer to your videos, you can keep people engaged, as they want to see what happens when the timer hits zero. This simple addition keeps viewers watching longer and adds an element of suspense.
Everyone loves a behind-the-scenes glimpse! Whether it’s your daily routine or how you prepare for a big event, giving people a peek behind the curtain can make your content more relatable. Show what happens before the final product, like setting up for a shoot or working through your creative process.

A simple but effective B-roll technique is filming over-the-shoulder shots. This could be you working on a computer, drawing, or lighting a candle. Over-the-shoulder shots give your viewers an intimate, first-person perspective, making them feel more connected to what you’re doing.
Add variety to your content by incorporating zoom effects. Zooming in on details like facial expressions, product textures, or actions like typing can make your videos feel more dynamic. Editing tools like CapCut make it easy to zoom in or out, giving your content a professional touch with minimal effort.
- Repurpose Your B-roll
One of the greatest advantages of B-roll is that it can be reused. The footage you capture isn’t tied to one specific topic, you can use it time and again. Simply add new text or voice overs, and you have an entirely different piece of content. This allows you to maximize the footage you shoot while keeping your content fresh.
Now, going viral on Instagram doesn’t have to be a complicated process. By incorporating B-roll into your content strategy, you can create visually appealing, engaging videos that resonate with your audience. And remember, these tips aren’t just for Instagram, they also work across TikTok, Facebook Reels, YouTube Shorts, and Pinterest Idea Pins. If you want to learn more b-roll content, I encourage you to join us inside of the 3-Day Reels and TikTok Challenge. Just click here to sign up absolutely for free!