The news about TikTok potentially being banned in the U.S. is shaking up creators and online businesses.
If you’re someone who loves the platform and has built a community there, I know this uncertainty can feel overwhelming. But instead of panicking, let’s focus on what you can do right now to prepare.
Based on the concern, here are 5 things you need to start doing today to ensure your business or personal brand continues to grow no matter what happens with TikTok.
1. Don’t Focus on Fear
It’s natural to feel upset or nervous about the possibility of losing TikTok, especially if it’s been a big part of your strategy. But don’t let fear or panic paralyze you.
Take a moment to acknowledge your emotions. This situation isn’t easy, and it’s okay to feel it. But once you’ve processed those feelings, shift your mindset. Focus on what you can control. Fear won’t help you, but action will.
2. Determine Where You Want to Grow
If TikTok disappears tomorrow, where do you want to grow next? Whether it’s Instagram, YouTube, Pinterest, or LinkedIn, decide on a platform and start building your presence there now.
The same way you grew on TikTok, you can grow somewhere else. Choose a platform that aligns with your content style and audience, and start planting those seeds today.
3. Start Repurposing Your Content
Chances are, you’ve already created tons of valuable content on TikTok. Don’t let it go to waste. Repurpose it for other platforms.
Hire a virtual assistant (VA) from platforms like Upwork to help you download your TikTok videos without the watermark, using tools like SnapTik.
They can even help reformat the content for platforms like Instagram Reels, YouTube Shorts, or Pinterest Idea Pins. This is an easy way to extend the life of your content while reaching new audiences.
4. Learn the Art of Email Marketing
Social media platforms are unpredictable. That’s why having an email list is so important it’s the one thing you can truly own.
If TikTok vanishes, you can still reach your audience through email. Start learning how to grow and engage your email list now.
Platforms like Kit make it easy to get started and are free for up to 10,000 subscribers. If your followers know where to find you, they’ll stay connected no matter where you go next.
5. Use Livestreams to Move Your Audience
Livestreaming is one of the best ways to engage with your audience in real-time and guide them where you want them to go. Unlike regular posts, live content isn’t suppressed by algorithms, which means you can tell your followers exactly what you need them to do whether that’s signing up for your email list, following you on another platform, or making a purchase.
Go live regularly on TikTok (or wherever you’re building a presence) to deepen your connection with your audience and ensure they follow you to your next platform.
Preparing for a TikTok ban doesn’t have to be overwhelming. It’s all about having a plan and staying proactive. These steps: managing fear, choosing a new platform, repurposing content, building your email list, and using live streams will help you stay ahead, no matter what happens.