3 Lead Generation Strategies for Social Media
If you’re looking to turn your social media followers into paying customers, you’ve gotta have a creative strategy in place especially if you plan to do this organically.
The platform no longer wants you to tell people to click the link in your bio and if you do your content gets suppressed. So now it is our job to come up with creative ways to get people to take the action that we want them to take so that we can spend less money running ads and more with with organic strategies
Here are 3 detailed strategies to help you generate leads on social media organically that you can Implement right now.
1. Email Marketing: Personalized and Targeted Campaigns
Email marketing is still one of the most effective ways to nurture leads. So one of the fastest things you can do to get people to join your email list of course it’s to offer them something complimentary that will serve them.
One of the best types of tools to offer someone for free is a quiz!
Every time we offer some type of quiz we get hundreds and thousands of people taking these quizzes every single day and then in order for them to get the results they have to give us their name and email address.
So you can use short video marketing to talk directly to your customer and Inspire them to take your quiz.
2. Text Messaging: Immediate and Personal Engagement
Text messaging offers a direct and personal way to reach your leads.
And what you want to do with text messaging is again give people a reason why they would want to receive text messages from you on a regular basis.
We often will offer them free things that we will help them with each week like coaching, access to programs before everyone else and things of that nature.
3. Direct Message Automation: Personal Touch at Scale
Direct messages (DMs) on social media platforms are a powerful way to connect with leads personally.
This is actually my favorite way to generate leads on social media.
Because you are able to program a tool and tell people in the content that you’re creating to comment on a keyword or phrase or what have you and a moment that they do that this chatbot system will begin having a conversation with them.
For example colon we use a tool called Go HighLevel and we offer free webinars for our students to be able to come and learn. So we program the tool where when someone comments the word webinar they immediately receive a response from us.
That response then tells them to check their direct messages and when they do there is a more detailed response there. Typically They will receive a message that tells them all about the webinar and gives them a link where they can click and actually go to our website and register for that webinar.
We also offer downloadables and that same tool and go high level, we can have them come at a word and when they go into their DM the chatbot tool will have a full conversation with them.
It will ask them for their name, email address and if they want to receive updates from us. Then immediately that downloadable tool will go directly into their Instagram DM or Facebook DM and it will send them an email with what they just downloaded.
This is one of the best tools we have ever used to grow our business on social media.
So if you are trying to figure out how to generate way more leads using social media I highly recommend that you learn how to use text messaging, email marketing and DM automation as a way to do so.
This is super easy with the tool called go high level and I actually can give you 30 days for free if you want to try it out.
Click the link here and you can grab it for 30 days and their team will help you get started.