Building An Online Brand

As we go into 2020, I want to help so many individuals that are working full time jobs to be able to start businesses online that will eventually allow them to leave their jobs. One of the more popular business models are digital businesses.

Yes, there are a lot of people doing it, and there are probably hundreds of people doing the same thing you desire to do, but no one can do it the way that YOU do it, because there is only one YOU!!

There is a people group out there looking for what you do, the way that you are that they can related to.

Ok off of that soap box!

So when you are starting the process of building an online brands, its important that before you start selling, posting, live streaming and/or podcasting, that you gain an extreme amount of clarity on your:

  1. Business Models
  2. Target Audience
  3. Brand

I have seen any of my clients start out online without clarity, build for 6 to 12 months to then come to a screeching halt, when they realize that they either don’t know what they are doing, don’t want to keep doing what they are doing or they don’t want to do it with the audience they have currently built. Granted, things change over the years all of the time, so don’t expect that you will build it once and never make adjustments, but if you never sit down and get clarity in the beginning than you are automatically doomed.

This week is my 50th Podcast Episode and I am addressing this specific topic. I want you to listen, come back and tell me what you think.

Click Here To Listen To The Podcast

Build Before You Launch

As a creative we are super overloaded and preoccupied with the amazing things we create and less interested in the other things that are actually needed to run a successful business.


Like I love teaching groups of entrepreneurs about systems, funnels and strategically building their brands, but I find myself be completely uninterested with the numbers that show what is actually happening inside of my business. Which is totally WRONG!

One of the most MAJOR things I see new digital entrepreneurs do is focusing solely on their new products and not spending any time building their audiences for a successful launch simultaneously. Its understandable because your time is limited and you wanna focus on the  main thing, unfortunately you are not just a product creator, you are a BUSINESS DEVELOPER.

So today I want to help you understand with 3 reasons you should build before you launch.

  • Building before you launch allows you to create an audience of people that know, like and trust you. When you build your audience by presenting yourself as an expert BEFORE you launch, your audience will be knocking on your door to purchase your products, making sure that your launch is wildly successful.
  • Building an email list would be essential for having control during the launch period. When launching a new product one essential tool to use is developing a strong email list. You can offer something special for individuals who join your waiting list which then gives you a heads up to gauge the number of potential customers you have.
  • Building before launching allows you to see how close you are to your goals before you begin your launch. If you set a goal to sell 50 of your products on launch day, if you are building and engaging with your audience you will be able to know how close or how far you may be away from your goal. This helps when you are developing your marketing campaign.

There are many other reasons to build but these are very key to making that decision NOW! I know you are busy with so many other things, but be so focused on your product that you neglect to build an audience that is looking for what you are about to launch.

3 Reasons To Be A Entrepreneur

In todays economy its almost mandatory for a person and/or family to have multiple sources of income just to say afloat. I encountered a person recently of whom works a full-time job, drives for Uber and something else on the weekends, that totally blew my mind. But to be honest, its not all that shocking.

This is why I think its so important that we examine the idea of jumping into entrepreneurship. Maybe not full-time, but at least on a part-time basis.

Let me share with you 3 of those reasons:

  1. Extra Income

As I mentioned above, in todays economy we could all use a little extra income coming in on top of our daytime jobs. For those with families, the expenses of braces, sports, class photos, projects etc, totally can add up each year to the equivalent of a full or part time job. The only way to try to give your family some of these additional benefits is to have some sort of extra income coming in that is not calculated with your monthly expenses.

2. Additional Time Freedom

DISCLAIMER: Time freedom won’t be available for a while, but it will come. 

One of the best things I ever did for my life was starting a business while working a full-time job. Granted, I had ZERO time freedom for a few years, but once I was able to get my business to a certain place, my seemed to free up a little more. Now I still work really hard and can’t just go and Eat Pray Love across the world, but if I need to I can take a break and hang by the pool or go visit a friend, because I created a business where I only need my laptop.

3. Long Term Financial Goals

This one is actually my favorite. Many times we focus on today but neglect to think about when we turn 50, 65 or 80; what type of life do we want to live when we are no longer able to work like we did in our 20s and 30s. Personally, I want to set myself, my family and generations up for wealth and legacy building. Unfortunately, the person that hires us for a job has created their business for their financial goals, now we have to create the same for ourselves. I love the United States of America and am so grateful for the freedoms we are given, but we have to be honest, the USA is not set up so that when we can no longer work that we can have $100,000 a year coming into our homes to take care of us. Heck, I do not think any country is set up that way, BUT we can start a business NOW and make sure that that takes place.

We just have to THINK about then vs today.

Its totally been a joy learning about business, wealth creation and then teaching it to each, but today I want YOU to focus on YOU! Are you setting yourself for more money, time freedom and wealth?

If not, its ok you are here reading this.. YOU CAN START TODAY!

My new digital school of entrepreneurship launches THIS FRIDAY called Define It Declare It Brand It, where for 6 weeks I walk hand in hand with you and 100 other students, strategically helping you come  up with Creative Ideas for your business, actually BUILDING a legal business, choosing your products, branding and marketing your business.

You see, I have worked with HUNDREDS of entrepreneurs with great business IDEAS but absolutely ZERO structure to actually build their business, and so we create this school with YOU in mind.

Join the list ASAP – and get ready for Launch Day June 29th!!! See you inside the school.