The Caregiver Brand Personality

The Caregiver is a motherly, bleeding-heart personality who is totally focused on serving others. They want their customers to feel safe. They convey a feeling of security and empathy, so that their audience feels comforted by their presence. They are mindful of people in need, and strive to take care of people as well as their environment. They champion forgiveness and speak against violence and dishonesty. Caregivers give without holding back and without any resentment! Mottos:
  • “Love your neighbor as yourself”
  • “Lead with compassion”
  • “Do not listen with the intent to reply, but the intent to listen”
  • To help and take care of others
  • To make people feel safe and loved
  • To serve and to be selfless
  • Gives customers a competitive advantage
  • Serves in the public sector
  • Helps people stay connected with and care about others
  • Likely a non-profit or charitable cause
  • Being exploited
  • Martyrdom
  • Johnson & Johnson
  • Toms
  • The Honest Company
  • Gerber
  • Make-A-Wish
Each of these companies provide care to a certain group of people, whether it be babies, terminally ill patients, or just people who want ethically sourced and produced products. They publicly contribute to charitable causes, and their language is thoughtful, concerned, and nurturing. To learn more about how to utilize your specific brand archetype, click here to enroll in If We Brand It, our comprehensive personal branding course. Watch this on YouTube

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