The Leader Brand Personality

The Leader is like royalty – high-achieving, refined, and values excellence. Leaders are determined and strive to open people’s minds to new ideas. They want to have success and status as an example to those around them, so that their audience will aspire to reach for their goals and want to ascend to their level of prosperity.  A Leader’s brand voice is articulate, sophisticated, and confident. They dislike chaos or not being in control, so they run a tight ship and expect only the best from their people. Their products provide the customer with control, order, and structure, as well as prestige. They are not only successful, they are leaders in their industry. Mottos:
  • “Power isn’t everything, it’s the only thing”
  • “It’s great to be king/queen”
  • Create a prosperous, successful family or community
  • To influence others towards success
  • To be a shining example
  • High-status product or service used by powerful people to enhance their power
  • Makes people more organized and offers a lifetime guarantee
  • Empowers people to maintain or enhances their grip on power
  • Has a regulatory or protective function
  • Moderate to high pricing
  • Being authoritarian
  • Being out of touch with reality
  • Not connecting with their audience on their level
  • Rolex
  • Louis Vuitton
  • The Four Seasons
  • Mercedes-Benz
People aspire to own or emulate all of these brands, and for good reason: they produce luxurious options that convey high-class status or success. Their customers pride themselves on having good taste. To learn more about how to utilize your specific brand archetype, click here to enroll in If We Brand It, our comprehensive personal branding course. Watch this on Youtube

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