The Lover Brand Personality

Lovers are in the business of experiences — making their customers feel cared for and conveying a passion for what they’re offering. They want their customers to be excited when they see their brand, and think, “I want what he/she has.”  They are confident in who they are and share their passion with their audience. Lovers focus on intimacy and connection and desire to be in relationship with every person they come into contact with. They are non-judgmental and welcome everyone into their brand with open arms. Mottos:
  • “You’re the only one.”
  • “Love makes the world go round.”
  • “Pursue whatever sets your soul on fire.”
  • To infuse passion into everyday things
  • Being in a relationship with the people, work, and surroundings they love
  • Help people connect to their heart & true desires
  • Helps people to belong, find friends or partners
  • Freewheeling, fun-loving organizational structure
  • Intimate, attentive customer experience
  • Outward-directed desire to please others at risk of losing their own identity
  • Victoria’s Secret
  • Godiva
  • NARS
  • Haagen-Dazs
  • E-Harmony
  • Hallmark
Each one of these companies emphasize the sensory pleasures of their products, appealing to both the senses and the heart through emotions. They use dark colors like black and red to convey luxury and romance. To learn more about how to utilize your specific brand archetype, click here to enroll in If We Brand It, our comprehensive personal branding course. Watch this on YouTube

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