The Sage is a scholarly mentor. They constantly gather information and knowledge to increase their experience and expertise. They share their research process and give the story behind the facts in an engaging way.
They have strong self-reflection, and others appreciate them because of that. The Sage dislikes ambiguity or superficiality, and they are committed to getting to the heart and hard facts of any subject. They make their customers feel “in the know,” wise, and confident in their knowledge.
Mottos:
- “The truth will set you free.”
- “The path to happiness is paved with knowledge.”
- “Knowledge is power.”
- To use intelligence and analysis to understand the world
- To teach others what they know
- To find the truth and solutions to problems
- Provides expertise or information to customers
- Encourages customers to think
- Based on new scientific findings
- Supported by research-based facts
- Can study details forever and never act
- Lack of feeling/emotion
- Morgan Stanley
- The Wall Street Journal
- PBS
- BBC